I'm a storyteller obsessed with the food and beverage experience.

The Important Stuff

Growing up in an agricultural region, I learned from a young age the importance of community & transparency. Consumers demand better ingredients, diverse flavors, and new experiences during their interactions with food and beverage, and marketers must adapt their approach to meet them where they seek information. As a brand, you can trust that I will develop authentic content suited for your consumer base. My deep understanding of ingredients, processes, and consumer experience allows me to be the ultimate storyteller, sharing what makes your brand unique among others.

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Recent Articles

The rise of El Dorado® Hops

In the last ten years, craft beer has become increasingly popular amongst beer drinkers. Brewers have been searching for hops that pack in bright flavors and aromas to create alluring beers of all styles.

The number of proprietary hops has increased tremendously. Now more than ever, brewers have a wider portfolio of hops to choose from when crafting their recipes. Notable hops like Citra® and Mosaic® have dominated the space while newer varieties from smaller breeding programs have entered the

These Are The Hop Varieties You Should Grow At Home In 2023

With hundreds of hop varieties, knowing which ones to grow at home can be challenging. Hops are part of the Humulus lupulus plant species, with varieties grown in North America, Europe, New Zealand, Australia, and many other regions.

The cones, or flowers of hops, contain lupulin, which is used to flavor beer and contains several types of acids for bitterness. Different hop varieties fulfill specific roles, from providing aromatic notes like citrus or stone fruit to delivering a balanced bitter

Advanced Hop Products: Unleashing Flavor and Aroma In 2023

Brewers have traditionally used hop pellets as a means to flavor their beers. Dried hops are compressed into small pellets that separate some of the vegetal matter and concentrate the lupulin, which holds the essential oils giving the beer its flavor.

The industry has come a long way to include more innovative advanced hop products, providing brewers with options for more impactful flavors. Concentrated pellets, soluble products, oils, and frozen fresh hops have added a new playing field for br

Podcast Episode 262: Eric, Claire, and Alex of CLS Farms Discuss the Past, Present, and Future of Hop Farming

The currently hot market for hops that has persisted for about a decade now is a bit of a historical blip. From the ’60s through the ’00s, the hop market experienced structural decline, as reduced demand for bittering hops and a focus on alpha acids hit growers from both sides. However, the accelerated growth of craft breweries around 2012 ushered in a new set of demands and opportunities for hop growers. In the 10 years since, growers have planted roughly 18,000 new acres of hops in Washington

Tricks of the Trellis: When to Switch Hop Varieties

The total number of hop acres planted has increased significantly over the past decade, mostly driven by growth in craft brewing and the planting of aroma varieties. Today, drinkers have access to almost every aroma, from fruity mango and pineapple to more savory flavors of pine and spice.

Another result of that demand has been the rapid increase in new hop varieties from both private and public breeding programs. Today, hop growers can choose from hundreds of varieties to plant.

However, the

Letter from the editor: Thank you for a historic, unforgettable year

Three years ago, my mom sent me a recruiting video on Facebook inviting University of Portland students to apply to work at The Beacon. At the time, I lacked a sense of belonging at UP, so I decided to apply and started working as a reporter in the fall of 2017. Then, I was hired as the news and managing editor, and finally, as the editor-in-chief for my senior year. Little would I know how much The Beacon would impact my life, and how much fulfillment I would gain from leading and working with